Steve had a few coaches that he personally followed and liked the layout of their sites, and a few that he did not care for. I researched the business space and the sites recommended by Steve. Knowledge Action Success's competitors are other business and life coaches. Here is what we learned about the competition:

• Websites focus on offerings like programs/classes, events, private coaching, speaking engagements, podcasts, videos, blogs, and books
• These sites focused on concepts like personal development, entrepreneurship, following passion, time management, and money management
• The business model focused on offering low cost or free resources to provide benefit for clients and to entice them to purchase higher priced offerings
• Pain points of potential clients helped define the different types of coaching offered. Common pain points included difficulties with time management, staying motivated, setting goals, managing finances, and gaining skills.
• Social proof was important throughout the site and could include testimonials, quotes, and videos of personal and corporate clients

Steve and I discussed which pieces he wanted to offer on his site. We considered what we learned from the sites we analyzed to begin to write copy for the site. Instead of writing completely new copy for the site, which would have many pages, we leveraged the content from Steve's two podcast series. Steve is very personable on air and had a goldmine of great information that could be repurposed into copy for the website. I used a tool to transcribe Steve's podcasts and used that to guide how we wrote the copy for the website with Steve editing and refining afterward. We ended up creating:

• A home page highlighting all of the services offered
• Copy throughout the site based on themes from the Knowledge Action Success podcast series
• Individual pages for coaching, classes, books, podcasts, a blog, and praise from satisfied clients
• Calls to Action to learn about different services or to schedule a free introductory call